Role: Social Media & Content Intern
Context & Goal
PARAISO is Miami's official swim and resort wear fashion week, operating in one of the most visually competitive spaces in fashion content. The internship tasked with maintaining their daily social media output outside of event season while simultaneously developing more engaging, interactive content formats to increase feed variety, maintain, audience participation, and build excitement.
The Process
Day-to-day responsibilities included posting real-time event content to build up to the fashion week calendar. New content formats were developed and executed to push engagement — including a "This or That" interactive Instagram Story series that let followers weigh in on looks and trends directly, and reels that brought a tactile, editorial energy to feed content. A full industry-leader interview was also captured and produced, adding a longer-form storytelling layer to the content mix that went beyond surface-level event highlights.
Outcome & Impact
The content strategy delivered both consistency and variety across the event's run — maintaining the volume of daily posting expected during a live fashion week while introducing formats designed to drive saves, shares, and story interactions. The interview asset added depth to PARAISO's editorial identity, positioning the brand as a platform for designer voices rather than just event documentation.
Challenges & Lessons
The hardest part of live event content is the gap between what looks good in person and what translates on screen — learning to shoot and edit with the final platform in mind, rather than just documenting what was in front of the camera, was the most valuable skill the internship developed. Working within a fast-paced, high-production-value environment also reinforced that creative risks, like the sticky note Reel format, are most effective when they're grounded in a clear understanding of what the brand already does well.